Martech

MAY 24, 2024

You’re committed to a life of batch-and-blast email, which is a crime, too (see next item). Batch and blast Charge : Customer neglect. There’s no reason to rely solely on batch-and-blast marketing anymore. But now, Apple’s Mail Privacy Protection feature has made them even less directional than before.

RFP 119

RFP Deliverability Blast Campaigns Budget Programs 119

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Then, there’s all the privacy changes going on right now. These privacy changes are going to keep coming, so less of a reliance on opens is better. What are they doing when they get to the website?

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Martech

SEPTEMBER 2, 2021

Today, we’re still focused on moving the needle, but we have many more outside things to distract us — new privacy regulations, changing technology limitations, new challenges to customer engagement, changing customer sentiment and more. . Back then, we were on a mission to build our email programs. Hello, Clubhouse and TikTok.

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121