Martech

MAY 24, 2024

You’re committed to a life of batch-and-blast email, which is a crime, too (see next item). Batch and blast Charge : Customer neglect. There’s no reason to rely solely on batch-and-blast marketing anymore. Relying on the open rate as a success metric Charge : Conspiracy to defraud and tampering with evidence.

RFP 121

RFP Deliverability Blast Campaigns Budget Programs 121

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level. Open rates were never super accurate to begin with, if we’re being honest. We fired a pixel.’

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. Wrapping up .

Email Marketing 125

Email Marketing Open Rate Privacy Protection Ad Frequency 125

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Then, there’s all the privacy changes going on right now.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Scoop.it

NOVEMBER 3, 2022

Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Pause the automation workflows if needed. Wrapping Up.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94