Martech

MAY 24, 2024

But emails are not magazine ads. You’re committed to a life of batch-and-blast email, which is a crime, too (see next item). Batch and blast Charge : Customer neglect. There’s no reason to rely solely on batch-and-blast marketing anymore. That included adding an extra step with DMARC.

RFP 119

RFP Deliverability Blast Campaigns Budget Programs 119

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. But having a pulse on your email analytics empowers you to: Direct email frequency that perhaps is causing attrition of your overall database. Then, there’s all the privacy changes going on right now.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . One large enterprise client told us she was thinking about adding a service to her email program. It might be billed as adding two cents to every email and that might not seem like much at first.

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. There was a time when people resorted to blast emails and sent generic communications even during the Holidays.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94