Martech

MAY 24, 2024

All-image emails give you no opportunity to market to customers with images blocked. You’re committed to a life of batch-and-blast email, which is a crime, too (see next item). Batch and blast Charge : Customer neglect. There’s no reason to rely solely on batch-and-blast marketing anymore.

RFP 126

RFP Deliverability Blast Campaigns Budget Programs 126

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87