Martech
MAY 24, 2024
Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Because the sentences are tough, and the appeal process can be arbitrary. Revenue and customer engagement will suffer when you can’t reach subscribers’ inboxes.
Litmus
OCTOBER 28, 2022
We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Not compatible in Dark Mode.
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Salesforce Marketing Cloud
APRIL 15, 2024
How can you make the most of your click data? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Positive email engagement can look different to different marketers. Why is personalized content important?
Goolara
FEBRUARY 26, 2019
Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. The California law applies only to for-profit businesses, so nonprofits can breathe easy.
Scoop.it
NOVEMBER 3, 2022
You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Acquire new leads ahead of the Holidays.
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