ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit. More on what CMOs’ immediate budget actions should be.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

Copywriting 150

Copywriting Tips Template Content 150

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Hubspot

JULY 7, 2020

While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content. But response rates have been dismal.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

DealSignal

SEPTEMBER 14, 2022

When measuring your email performance with B2B data, it’s best to avoid common challenges, such as poorly targeted audience data, outdated contact information, and unverified emails with high bounce rates. They quickly find that they are getting high bounce rates and hitting many bad phone numbers. Do you Have High-Quality CRM Data?

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

SendX

NOVEMBER 26, 2020

When they reframed it as a daily solitaire challenge they found that deliverability and open rate went up. A personalized email subject line increases the open rate by 50% and at the same time it helps you generate a median ROI of 122%. Before blasting the first burst of emails though, the IP address must be warmed up.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Hubspot

MAY 8, 2018

Modern marketers who understand that consumers demand valuable and immediate one-on-one engagements are choosing chatbots over SMS for several reasons. According to the 2016 E-mail Marketing Metrics Benchmark Study , the world average open rate of emails was 21.8 Click-through rate? A dismal 3.3 Way better.

SMS 71

SMS Click Rate Open Rate Internet Marketing 71