B2B Memes

NOVEMBER 18, 2011

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. When you have to spend too much of your time clicking and zooming, you become too conscious of the medium, and lose sight of the message.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

MARCH 25, 2011

Used well, it can give information an appeal and interactivity that even the best prose cannot match. But in this new medium, they have more power, reach, and value. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web. Granted, infographics of this quality are not easily produced.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

NOVEMBER 9, 2011

If you worry too much about how to use new media, or what platform is best, or how to make the most of it, you may never move forward. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Be Arbitrary. Pick a platform, set a goal for how to use it, and stick to your plan.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

OCTOBER 28, 2011

We always found that our publications were generally liked the best and read the most frequently. So in essence, you’re asking people who subscribe to print publications and who are more familiar with print than any other medium, which media they prefer. It would be shocking if print didn’t come out well.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

MAY 2, 2012

The internet is by its nature an interactive medium. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” But in many stories I’ve reviewed, the authors show a fondness for verbose and wandering sentences. Insufficient links.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

APRIL 13, 2011

It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. Curious why Web is different.”.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 9, 2012

To succeed in a personal medium, you ultimately need a personal standard. but rather Is this my best, most honest, and most personally true assessment of those facts? Too often, it is just a way of doing what won’t get you fired. This might not seem like the appropriate corrective to the all-too-personal Sutherland.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100