Remove best impression

Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Check out its impressive recruitment site , which lists the many social channels it uses. Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. The best welcome pages have lots of entry points and a vigorous, hip feel.

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3 Branded B2B News Services That Get It Right

Paul Gillin

The podcast library is particularly impressive. It’s trying to recruit the best students and faculty for its MBA program. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life. It’s presented in a variety of formats, including research reports, articles and podcasts.

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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50
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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

version of the classic impression, but social network interactions are potentially much more important because members can comment upon, endorse and share other members’ activities with their own networks. Marketers can think of these communications as a Web 2.0 It is also a valuable extension of any company’s online presence.

Twitter 50
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Microsoft Down, But Hardly Out

Paul Gillin

I was always impressed by the competitiveness of the Microsoft culture and wondered whether Microsoft it would resist the disease that killed companies like Digital Equipment, Wang Laboratories and Compaq, and that nearly killed IBM and Novell.

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Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

Your best chance to be remembered by the person you've just met is in the days immediately following the encounter. A thank-you note reinforces the impression you've made. This baffles me, since I learned at an early age that thank-yous were a common courtesy when requesting a favor of another person.

Tips 50
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Oracle’s Updated Social Media Policy

Paul Gillin

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. Blogging Best Practices. Don’t Discuss Future Offerings.