LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. For example, if you want to validate a contacts’s details with the Jigsaw database, you can simply drag the “check data&# action into your program and double-click to configure it.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

APRIL 15, 2010

For example, a lead could receive one email per month for 6 months total. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. To give an example of the latter: sometimes sales people add notes in the name field, such as “Robert (goes by Rob)&#.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. This is an good example of how Marketo is now also being used in bigger implementations. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 17, 2009

This is the best way to get quick indicator of improvements, because waiting for the closed deal can take a while if you have a long sales cycle. Also, their workbook gives lots of examples of their own nurturing processes (used by Marketo themselves): this makes the recommendations come to life. A simple and nice idea. Conclusion.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

SEPTEMBER 3, 2009

Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. Key Performance Indicators. In my previous post , I suggested to look only at increased revenue to measure success of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 30, 2009

One of the best examples is in Marketo’s “Secret Sauce&# webinar. Better conversion rates with lead nurturing. More efficient sales force. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. Lead Nurturing fixes funnel leakage.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

The result of this integration is that you get great end-to-end analytics, for example: you’ll see how much a particular search keyword contributes to revenue. HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 11, 2009

For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. There is no set amount of fields that are best. promoting software to developers vs. selling a value-based proposition to C-level executives? We have never found microsites to be a good investment of our time.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 20, 2012

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. Tip 5: Use Email Best Practices. Example: 7-Day Trial Nurturing.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

If a lawyer expects to get 10 billable hours after a 30-minute free consultation, a consulting or software firm may expect 20 billable days after 1 day of free consulting (as an example). This is the alternative I like best, thinking from the vendor’s perspective. Paid Trial.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100