Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. A Persona Fit model is the best way to categorize buyer propensity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Genius Demand Gen Academy.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. Just ask our customers: “PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Recognize the complexities of adding technology to your process.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. And the buying process needs to be made as easy as possible. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management. Interaction management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

DealSignal

SEPTEMBER 5, 2023

This broad reach covers all industries and market segments, offering a wide pool of leads. Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers. Businesses placed greater emphasis on virtual avenues for outreach and lead generation. times more meetings.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? Or, give the on-demand webinar a listen for yourself!) The buying process is changing The Internet has changed how consumers and researchers conduct business.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. How and in which stage will marketing hand leads off to sales? Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

DECEMBER 13, 2011

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Among B2B vendors, Eloqua is the poster child for this approach. This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ViewPoint

JULY 11, 2011

Telesales lead generation supports both field and inside sales. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors. Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. They look good in demonstrations and can lay out simple processes quite nicely.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Here are leads that are qualified; that are interested. It’s self-reported by sales reps that often have kind of “happy ears” on the process.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120