Why B2B Marketers are Critical to Revenue Operations
Marketing Interactions
OCTOBER 15, 2021
The best thing we can do is empower marketers to address them—and help other teams do so, as well. With buyers becoming more self-reliant, buying becoming more chaotic and confusing, and confidence jittery on both sides, we need to stack the deck in our favor the best way possible. Each of the core revenue teams has a role to play.
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