The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. What does the sales and marketing funnels look like? Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Convince & Convert

JANUARY 7, 2016

Why the funnel isn’t really dead. Why lead generation shouldn’t actually be our total focus. Where to find the best data-backed predictions for 2016. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” ‑@jeffreylcohen. “It’s

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. But that’s hardly a best practice.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The best way to solve for attrition is to replenish the funnel with new leads at a higher rate than you''re burning through. Or else you''ll find yourself with diminishing returns.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Ledger Bennett

MARCH 31, 2020

Taking pre planned cancelled events online in the wake of the global pandemic is becoming common practice. However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Surviving a major setback requires change, and it needs to happen quickly. Time Limited Activity.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Televerde

AUGUST 1, 2019

Like many concepts in modern B2B marketing, every company has their definition of demand generation. This can make it difficult to define best practices. So, what is demand generation? Three steps to defining your demand generation strategy. . Step 2: Plug the leaky sales funnel . Is it sales or marketing?

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

MARCH 6, 2014

Below the brackets, we have provided definitions for each remaining content type as well as examples of some of the people and companies that utilize these content types the best. Our Content Types Contenders: Guide: An in depth collection of valuable information and best practices. Infographic 2.

Top of Funnel 48

Top of Funnel Thought Leadership Eloqua Content Marketing 48

Inbox Insight

NOVEMBER 13, 2018

As the Content Marketing Institute puts it: “The very best content marketing strategy can only go as far as a great content amplification strategy will take it.”. This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. How do you use social media to build an audience?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. Demand Generation? Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

AUGUST 21, 2014

Here’s how this works in practice… When you launch your marketing automation program, you add a piece of tracking code to the back side of your website. For example, a visitor could accrue one point for visiting a page on your website, ten points for downloading a document and fifty points for completing a lead generation form.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 27, 2014

Meanwhile, below this SnapApp, you can read up on each type of content in the competition and view examples of some of the people and companies who use these kinds of content best. Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Hubspot

JANUARY 15, 2013

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! So why is the form so vital?

Landing Pages 28

Landing Pages Lead Gen Paid Search Agency Top of Funnel 28

Heinz Marketing

FEBRUARY 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How he created “Inbound” lead generation tactics that fill his pipeline. We are featuring some of the best and brightest minds in sales and marketing and today is no different.

Sales Management 58

Sales Management Top of Funnel Lead Ranking Small Business Marketing 58

Convince & Convert

JULY 15, 2016

One of the very best ways to get results is to make your content interactive. Marketers are doing their very best to communicate and tell a story, but in fact we’re having a lot of unintended consequences, which is making it increasingly hard and difficult to break through. Aaron: I’ll do my best. We try to find.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Referral Rock

OCTOBER 30, 2019

But keeping track of your prospects at every stage of the sales funnel is no easy task. Segmenting audiences throughout the sales funnel. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Not sure when’s the best time to post? Online ad placement. Email campaigns.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Provide solutions and start them on the sales funnel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 1, 2014

If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. In the first two months, the calculator generated almost 300 new leads – each of which were that much more qualified for sales.

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48