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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. What Is Lead Segmentation? Self-Segmentation.

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9 Things That Can Hurt Your Email Deliverability

Delivra

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers. Gated content.

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

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The Definitive Guide to Email Deliverability

SendX

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. What is Email Deliverability? So how do we fix that?

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

Here’s why: spammers are known for moving quickly through IP addresses because they think it will give them the best shot at avoiding filters and other blockers. Because of this practice, a number of companies have automatic blockers set up to limit or reject large-scale email sends coming from brand new IP addresses.

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How To Write A Newsletter That Converts

CoSchedule

Draft email: Create a newsletter that follows email marketing best practices. Website URL. Newsletters—or email newsletters—are regularly occurring emails that contain the best insights for the growth of your subscribers. A good newsletter-sending frequency is one per week at maximum. Email Address. Download Now.