Digital B2B Marketing

JANUARY 3, 2013

“Hey…” was the best subject line in Barack Obama’s fundraising emails. Copyblogger has a great discussion of this in the appropriately titled blog post Hey… Umm, no DUH! Share your opinion in the comments below or with me on Twitter ( @wittlake ). Image by planeta via Flickr.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Each audience is different, and the question for your business is not what is best, but what is best for you. Blogs and media companies : where is their content widely shared?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Your Turn Do you also see the one size fits all discussion of specific solutions in blogs and on Twitter?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? They will add the variety and perspective your Twitter stream just may be missing. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. B2B Marketing Traction blog.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Forgetting the Trend.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. Listen to the Thought Leaders.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100