B2B Memes

MAY 31, 2012

But for any content creator, SEO (as most people practice it, at least) is the kiss of death. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” It is something they simply accept.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

JUNE 18, 2012

Though he dislikes the term curation , he approves of the activity as it was originally practiced. The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JUNE 30, 2011

The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? Mention your kids on your personal account and Scripps owns them.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JULY 13, 2010

It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

NOVEMBER 21, 2011

As McNulty writes, what “we would call plagiarism today was considered borrowing back then, a practice cradled in the curriculum.” ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. ” Shakespeare didn’t simply borrow, though: “Whatever he touched, he alchemized.

Aggregators 100

Aggregators Social Media Copyright Media 100

B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 8, 2010

Though the Internet makes feckless appropriation of other people’s content easier, there’s nothing new about the practice or the attitudes that underly it. Though it was morally offensive, in practical terms, the harm done was minimal. What I learned, ultimately, was not to get too upset by all this unauthorized reuse.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100