benchmark 
Adobe Experience Cloud Blog
JULY 22, 2021
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.
Adobe Experience Cloud Blog
JULY 22, 2021
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.
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Adobe Experience Cloud Blog
JULY 5, 2016
At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .
KoMarketing Associates
APRIL 11, 2013
Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.
Engagio
SEPTEMBER 20, 2021
An engagement score benchmark that is met over multiple years isn’t an indicator of interest or intent like a request for you to take their money is. Every bell and whistle you have should be going off and someone better call that unicorn ASAP. The biggest difference between those two examples, of course, is timing.
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. New York · [link].
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