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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

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Is Your Website Making Your Prospects Hate You?

Biznology

When the choices in your pop-up dialog box are “Yes” and “No, I don’t like saving money,” you’re basically saying I’m an idiot if I don’t opt for “Yes.” Naturally, I found this out the hard way — when they removed a channel that was a favorite of my kids.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner. The result? Fewer, slow, infrequent, and less valuable insights to act upon. That’s where an always-on medical advisory board platform can help. For virtual or async boards, you can have a few more.

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Guarantee trust by handing privacy power back to the consumer

Martech

How often have you nonchalantly scrolled through a Terms of Service page only to click “accept” without reading anything at all? For instance, taking the required time to read the Terms of Service before downloading an app or signing up for a user platform. A new paradigm for privacy in today’s world.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to put it in front of people. There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Without further ado, let’s dive in!

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. They quickly became adopted by the ad technology market. 1) First-Party Data.

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The Ultimate Guide to Freelancing

Hubspot

After three years of teaching high school and realizing that it just wasn't going to be for me long-term, I decided to walk away. According to an UpWork study , the biggest drivers to freelance are flexibility, freedom, and earning potential, and the biggest barriers are income predictability, finding work, and benefits.