The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now
Porch Group Media
OCTOBER 29, 2020
Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. They quickly became adopted by the ad technology market. 1) First-Party Data.
Let's personalize your content