Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta).

Terms and Conditions 95

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 95

Martech

DECEMBER 27, 2023

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. Business email address Subscribe Processing.

Allocation 118

Allocation Barriers Lead Scoring Lead Ranking 118

Vidyard

JUNE 15, 2020

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Champion Communications

JUNE 29, 2023

“Sales just will not give marketing the time of day. Develop a service-level agreement (SLA): HubSpot’s research revealed just 26% of businesses have an SLA place between sales and marketing. It can include details on lead quality, nurturing and follow-up processes and response times. Unfortunately, they are not alone.

PR 62

PR Deliverability Barriers Sales Cycle 62

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Heinz Marketing

JUNE 16, 2021

What is sales and marketing alignment? Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate cohesively towards a common business objective. Aligning sales and marketing departments is not just about internal cohesion.

Organization 126

Organization Top of Funnel Barriers Marketing Funnels 126

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Objections and Challenges: What barriers might keep the buyer from purchasing a solution? Know Your Personas.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How do you ensure your sales team is equipped to close those deals? This is where sales enablement comes into play. Help them work smarter, not harder!

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Hubspot

JANUARY 17, 2023

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? What is a tech sales rep?

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

Lake One

JANUARY 6, 2021

Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Hubspot

SEPTEMBER 13, 2022

But where does sales, as a field, stand in the context of that debate? Is remote sales more effective than in-house sales? So if you only consider that information, there appears to be a pretty compelling case for sales orgs to transition to a remote model. How are sales orgs operating?

Top of Funnel 54

Top of Funnel Effectiveness Lead Ranking Customer Surveys 54

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

SmartBug Media

APRIL 16, 2021

When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. What questions you ask and how many of them you ask can either raise or lower that barrier. This is a “ you give me something, and I will give you something in return ” tactic.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Zoominfo

AUGUST 6, 2019

When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption. Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Content marketing, though not a new tactic, is one that many companies get wrong.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Vidyard

NOVEMBER 28, 2018

Known for ease of use in quickly capturing, sharing, hosting and tracking personalized videos, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps sales professionals develop more pipeline by incorporating customized one-to-one video messages into every step of the customer journey.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Vidyard

NOVEMBER 28, 2018

Known for ease of use in quickly capturing, sharing, hosting and tracking personalized videos, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps sales professionals develop more pipeline by incorporating customized one-to-one video messages into every step of the customer journey.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

PureB2B

MAY 30, 2022

With less than 2% of sales calls resulting in a meeting, it's no surprise that SDRs are turning to cold email, webinars, and social selling to grow their pipeline. Tactics to Warm Up Leads Before a Call. How to Make Your Sales Calls More Effective. Cold calling is a tried and tested sales strategy. Sales managers.

Cold Calling 62

Cold Calling Peer-to-peer Account Based Marketing Webinar Metrics 62

SmartBug Media

DECEMBER 15, 2021

We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Hubspot

AUGUST 12, 2018

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. Sales Closing Techniques. Traditional sales closing techniques. Traditional sales closing techniques usually employ some psychological tricks designed to give that final nudge. Modern sales closing techniques.

Work Management 101

Work Management Opinions Pricing Price 101

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., To calculate, divide total bottom-of-funnel content page views by the number of conversions. Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

JUNE 25, 2020

Fastest growing use-cases for screen recording and video sharing include sales, education, team collaboration, and internal communications. Everyone from sales reps and business leaders to educators and project managers is now creating videos every day to connect with others in a digital-first world.

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. while Sales focuses on winning and growing accounts. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. while Sales focuses on winning and growing accounts. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

TrustRadius Marketing

APRIL 17, 2022

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? Hubspot 2021) Marketing Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%) marketers. increase in sales productivity and a 12.2% Invesp 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . 2021 Content Management & Strategy Survey. With only 12% of marketers surveyed saying their sales teams are using content to move sales conversations along very well. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

SEPTEMBER 21, 2020

I like to think of marketing and sales as the leads in a buddy cop movie. Sales is the grizzled veteran on the force who keeps reiterating that they're "too old for this" whenever some zany misadventure gets started. Here we'll cover the key signs of marketing and sales misalignment and see some of the best ways to help remedy it.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Planning MQL 78

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65