Directive Agency

AUGUST 29, 2023

With the barrier to entry so low these days, it can be hard to sift through all of them. Typically, the PPC consultants at these companies have at least 1-3 years of experience utilizing Bing Ads, Google Ads (formerly Google AdWords), Facebook, and LinkedIn campaigns. What Does a PPC Consultant Do?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Single Grain

MAY 11, 2023

And with the shipping options available today, buying from a company based in another country is not a barrier for people. Dive Deeper: 10 Most Important Google Ranking Factors (& How to Optimize for Them!) You’ll usually see these targeting options with paid social media ads and certain paid ads on Google and Microsoft.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

APRIL 24, 2023

The Challenge: Convert Prospects into Paid Subscribers Twenty20 suffered from many barriers in its growth and needed to overcome them. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. Specifically, the company wanted to scale conversions and maintain a healthy ROAS. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Moz

OCTOBER 12, 2020

Google is still the main place people turn to for information and answers, and humans will continue to search. Barriers to competitive advantage. For new entrants, is it an easy industry to enter, or are there high barriers to entry? A brand with high threat of new entrants (low barriers to entry) might be food trucks.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Moz

DECEMBER 14, 2020

Despite this overall decrease, the click-through rate (CTR) increased by 61% in that month, the return on ad spend (ROAS) jumped from 0.25 Outside the e-commerce space, find ways to lower the barrier to entry and boost conversion rates in the short term. to 1.34, and overall purchases more than doubled.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Single Grain

NOVEMBER 14, 2023

While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. First of all, there’s the cost factor mentioned earlier. Meanwhile, the average CPC of Facebook ads is $1.72

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94