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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real. Now, Bitcoin-mining demands supercomputing powers and more power costs than the coins had been worth.

Practices 187
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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

And, of course, it should be pointed out that this change towards online shopping is likely to be long-term rather than short-term, as many of the perceived barriers for online shopping have now been removed. The COVID-19 pandemic has had an impact on almost every aspect of everyday life – and cybercrime is no different. Source: eMarketer.

eCommerce 105
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Rising to the Paywall Challenge

Anyword

But which paywall vendor should you choose? For most publishers, hiring an in-house team to build and maintain a paywall is cost-prohibitive. Below, we review the common types of paywalls and some of the things you should consider when choosing a paywall vendor. Types of Paywalls. The Metered Paywall . The Hard Paywall.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact.

Marketo 120
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Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Some event organizers won’t lock this down until a few weeks before the event. . And it’s important to remember that 35-50% of sales go to the vendor that responds to an event lead first ( source ). .