Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. Even as businesses grow the budget for this spending, marketing departments are under pressure to acquire the best combination of services while staying within their financial means.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. This isn’t just a Gartner obsession.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.

CMO 28

CMO Work Management Marketing Management Allocation 28

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

KoMarketing Associates

MARCH 5, 2019

About 60 percent of customers agree that businesses do not do a good job of using their personal preferences to predict their needs. The bar for customer experience has been raised,” said Lynne Capozzi, Acquia CMO. Yet our research found that technology has become more of a barrier than an enabler for a great customer experience.”.

Marketing Report 120

Marketing Report Personalization CMO Gartner 120

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Now it’s really a revenue driver for the business to drive advocacy, ambassadors of the brand, expansion.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Porch Group Media

AUGUST 3, 2021

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. Source: Gartner Research).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” The lowest ranked barrier to progress?

Work Management 77

Work Management Marketing Management Lead Ranking Gartner 77

Content4Demand

APRIL 18, 2019

Fewer form fills and other barriers to content will help the 59% of B2B buyers who strongly agree that they want content that’s easier to access. B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth: Gartner. A recent Gartner ranking of 87 U.S. More than half (51%) want less copy, so be concise.

Top of Funnel 69

Top of Funnel B2B Thought Leadership Marketing Management Gartner 69

SnapApp

FEBRUARY 13, 2018

Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. And, 74% of businesses increased sales with a multichannel strategy, while 64% increased consumer loyalty/acquisition. . A SAP report reveals that a businesses believe a multichannel approach: . The solution?

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Full Circle Insights

SEPTEMBER 30, 2020

Will we resume normal business activities in the coming year, crowding back into offices and attending large, in-person business events? But as months went by, businesses improved their ability to engage customers virtually. Building a Solid Case for Attribution to the CMO. Ultimate CMO Board Package Reference Guide.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. No two projects are ever the same.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And we're also the host of studio CMO, which you can find on any podcast platform you want. Subscribe the studio, CMO, check out golden spiral marketing.com as well. A clear, bold assertion is the cornerstone of leadership. Anna Grimes.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

The ROI Guy

OCTOBER 24, 2014

Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information.

Forrester 40

Forrester Buyer Personas Marketing Proposals Differentiation 40

Metadata

MARCH 18, 2021

So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” So that became the business. So I figure I’m in the wrong business you know. So that got us in business. Nicolas Vandenberghe: Why did you build that library?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

JANUARY 21, 2019

Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” You have to overcome the barriers of their environment too.

Work Management 94

Work Management Marketing Management CMS Development Trends 94