TV or not TV? That is the question: Insights on World Television Day
ClickZ
NOVEMBER 20, 2020
30-second summary: Television has gone through significant transformations since its invention in 1924. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Earlier this year that there were 400 million CTV devices in the US. billion in 2021.
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