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Does Marketing Have A Marketing Problem?

Marketing Insider Group

While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results. Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent.

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A Marketer’s Complete Guide to the Current State of Display Advertising

Digilant

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

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Mobile Video Marketing: Another Form of Interrupt Advertising?

Content Standard

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. Conclusion.

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How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App

Outbrain

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

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6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

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Where Is Content Headed?

Marketing Insider Group

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. Their response is to get back to what they do best: creativity, design and storytelling. or more of banner ads are ignored.