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How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray

Content Standard

If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” Google Maps isn’t launching in-map advertising on a whim.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. The solution isn’t simple.

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Where Is Content Headed?

Marketing Insider Group

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. or more of banner ads are ignored. This is why marketing is hard. This is why most marketing is highly ineffective. Content Marketing'

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How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! or more of banner ads receive no clicks - Tweet This! Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! 86% of us skip TV ads - Tweet This! Strategy'

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Do You Know The Most Important Number In Marketing

Marketing Insider Group

We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic. Email open rates, banner click-through rates, telemarketing contact rates are all down.

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Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Google sales and marketing disconnect and you will find thousands of articles written on this topic. This company had spent thousands of dollars in Pay-Per-Click (PPC) and banner ads in niche industry eNewsletters. Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”.

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Inbound versus Outbound Marketing

TrustRadius Marketing

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. If you need a practical demonstration, open up a google tab, and search for “best laptops under $1,000”, a few times, with a few variants. What Is the Difference Between Inbound and Outbound Marketing?