How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
Content Standard
JULY 7, 2016
If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” Google Maps isn’t launching in-map advertising on a whim.
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