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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

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Host-Read or Prerecorded Ads: What’s the Right Mix in Your Campaign?

Digilant

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. Sequential messaging to retarget audio listening with video, native, or display banners. . As we approach the end of 2021, we can confidently say this trend hasn’t slowed down.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Cable news, Rohit points out, is having a banner year because it’s selling outrage. Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. Sometimes outrage is reasonable and justified. What’s the problem?

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. Run through your high performing blog posts to find topics that could be good candidates for videos. Of course, you can and should use existing research or blog structures to get your script started. It’s simple math. Rode VideoMic.

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