Remove Banners Remove Blog Remove Cable Remove Emarketing
article thumbnail

Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Retail Media Ads These advertisements are typically videos or banner ads within a retail media network that state they are sponsored. In 2022, digital advertising accounted for nearly 72 percent of U.S.

article thumbnail

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Buy 58
article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).