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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television. YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television.

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television. YouTube is the third most visited site in the world after Google and Facebook. 6 out of 10 people prefer online video platforms like YouTube to live television.

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The Definitive List of Cyber Monday SaaS Deals

SendX

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. Intrigued by this we at SendX thought to do something special on this historic day.

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The Complete Guide to Lifecycle Marketing

Hubspot

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. Considerations for engaging campaigns.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. Earned media is marketing by third-party entities that isn’t paid for. These terms imply how the product or campaign became a hit without the brand’s active participation. Table of Contents. Interviews.

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Shopify Navigation: Complete Optimization Guide (+ Tips from 18 CRO Experts)

Convert

First Things First: Bring UX and SEO Together The most recent Google search algorithm update ranks pages “where visitors feel they’ve had a satisfying experience”. That sentence alone, from Google Search Central Blog , already ties user experience with optimizing for higher SEO ranking but let’s bring it back to Shopify navigation.