Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Create Banner Ads And Place Them Your Website.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 4, 2018

The need for what would become worldwide product marketing became clear one day when I walked into the office and found myself standing in front of three banners promoting the same smartphone. Demand Gen. When I started my career at BlackBerry, product marketing didn’t exist as a dedicated and well-established function.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Vidyard

OCTOBER 16, 2017

Think something along the lines of the original Marketo essential guides, but specific to your industry and really answering a question that you might pay a consultant to come in and answer for you. We have people that are really focused on demand generation and they’re in charge of actually executing that theme throughout the month.

Content 61

Content Banner Ads Account Based Marketing Banners 61

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

OCTOBER 11, 2011

by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Part of this included checking out what other companies marketing to a similar target of small and mid-sized business were doing to achieve success. Check out Spark by Marketo ™. Please comment below.

Online Marketing 48

Online Marketing Paid Search Agency Practices Companies 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. No problem. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. No wonder they call it banner blindness. What if targeting could more precisely identify these situations?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. No wonder they call it banner blindness. What if targeting could more precisely identify these situations?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Targeted emails. If you combine the personalization potential of one-to-one email with something like a bright banner ad or video, you’ve got the potential for serious engagement.” Newsletters.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation? Learning the personas and issues for target customers so we can create Problem to Solution marketing stories. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. 10 Video in Email Best Practices 7.1 ” 10.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Webbiquity

JANUARY 10, 2023

Custom integrations with marketing automation apps, such as Zapier, Mailchimp, and Marketo. Banner section is confusing and is missing Facebook Image Ads, Youtube Video Ads, and Instagram Ads. Features: Video conferencing. Screen sharing. Meeting recordings. Team messaging/ Direct messaging. Document sharing. 24/7 Support.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

PathFactory

OCTOBER 31, 2019

To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. To make this work, we’ll be taking advantage of a little known feature in Marketo. Hero banner. How it’s done. How it’s done. Sender’s name.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

BDB

SEPTEMBER 27, 2023

In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. But what’s the most efficient way to generate truly engaged leads?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

PathFactory

SEPTEMBER 19, 2018

Jen Rios , Senior Manager of Demand Generation at Invoca. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. They can then decide who should be targeted or have certain emails sent to them at a company level.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

WebMarketCentral

SEPTEMBER 14, 2009

It can be used to create banner ads, slide shows or Flash-like animations. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Gickr Gickr is a slick free tool for creating animated GIFs from any collection of photos.

Tools 20

Tools Best Practices Web 2.0 Adwords 20