DemandBase
MARCH 30, 2020
In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. By the early 2000’s we were moving into the ad network world, later that decade saw the dawn of real-time bidding and programmatic. B2B advertising is no different.
BenchmarkONE
JUNE 18, 2019
Use your keywords verbatim in header tags, metadata, and body copy. Search Engine Marketing (SEM). Search engine marketing (SEM) involves purchasing ads for relevant keywords. Think of the ads that appear at the top of your search results with the “Ad” box to the left of their URLs.
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Ambal's Amusings
FEBRUARY 15, 2010
So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Think beyond banner ads; your users are already blocking them out! Related Blog Posts.
QuanticMind
JULY 11, 2017
“We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. keywords on SEM, email addresses in re-marketing campaigns) but will not be able to create target segments by itself. That is, page layouts, graphics, UX etc.
WebMarketCentral
NOVEMBER 24, 2008
Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 That will do it for me this (short) week.
WebMarketCentral
SEPTEMBER 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. As noted, DoubleClick provides fairly reliable data across those media.
WebMarketCentral
SEPTEMBER 14, 2007
Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. Thinking of bringing SEM and SEO in-house? The return on PR spending is viewed as the most difficult to measure.
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