Digital B2B Marketing

OCTOBER 29, 2013

Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. Check the Sample. Well, no duh.

Statistics 100

Statistics Banner Ads Stats Sample 100

NuSpark Consulting

SEPTEMBER 9, 2012

Ad units and rich media. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Here’s an example of the deep site research I can so with the Ad planner; note my sample variables.

Display 100

Display Advertisements Advertising Lead Ranking 100

markempa

APRIL 29, 2013

Make sure internal perceptions align with external reality by going to customers directly, through surveys and interviews, to identify the top three to five reasons why they buy from you. They sampled multiple incentives to identify what their audience would like best. Never assume you already know. Have reasonable expectations. “If

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

readwrite

APRIL 29, 2010

adults use mobile location-based services, according to a survey put out by the Mobile Marketing Association (MMA) last week. And nearly half of those users are responding to the included location-based ads. Location-Based Ads See Nearly 50% Engagement Rates, Says MMA. In partnership with Luth Research, MMA surveyed 1,000 U.S.

Customer Surveys 40

Customer Surveys Mobile Advertising Ads CTR 40

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

Convert

JANUARY 18, 2023

The ideal number of A/B tests to run is determined by the specific situation and factors such as sample size, complexity of testing ideas, and resources available. Sample size requirements. Sample Size Requirements. In A/B testing, sample size describes the amount of traffic you need to run a trustworthy test.

Sample 59

Sample Conversion Rate Lead Scoring Lead Ranking 59

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. One of the workflows that we found, Jay and Eric, is – I’ll just give you a sample. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115