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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Online advertising — Online ads can be used to build brand awareness or promote a specific product or service.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Machine learning algorithms build mathematical models based on sample data or “training data.”

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Machine learning algorithms build mathematical models based on sample data or “training data.”