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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? The financial market meltdown in 2008 seemed like the final straw.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Banner Ads.

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Native Advertising: A Beginner’s Guide

FMG Suite

Native ads should also seamlessly blend into the content around them. One of our advisors, Jagruti Panwala of Wealth Protection Strategies , regularly blogs for a financial services magazine. You can also pay to boost your content via ads on Facebook, Twitter, or LinkedIn, which will drive traffic back to your site.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Preferred sources of information/entertainment: What blogs, magazines, or books do they read? Thankfully, there are lots of tools that can help. Customer Research Tools Here are some of the top tools that I recommend for researching your customer avatar: U.S. What are their goals, hopes, and dreams?

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The Ultimate List of Marketing Podcasts

Zoominfo

This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. The hosts also share the marketing tools many other successful bloggers use to automate the growth of their business.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.