B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports
Webbiquity
AUGUST 8, 2023
Per the report, “44% of respondents in 2023 said advertisements positively impacted their view of a company, compared to just 33% in 2022.” ” However, perceptions of ad formats and placement vary by generation. LinkedIn is the top social media platform for B2B buyers regardless of age, not surprisingly.
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