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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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12 Tips to Write Better SEO Content

KoMarketing Associates

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

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10 key e-commerce business risks and how to solve them

Sana Commerce

It’s important to analyze product demand to determine search traffic and keyword difficulty. If a market is very competitive, it’s going to be hard to rank on that keyword. Do you invest resources into creating amazing content for difficult keywords that bring in a lot of traffic? DDOS attacks. DDOS attacks aren’t uncommon.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly. What does that mean, exactly?

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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

Enterprise SEO can drive a significant influx of organic traffic, but it takes more than optimizing your site for a few keywords. Map keywords to every stage of the buyer’s journey. It’s easy to assume that the keywords you target should focus primarily on attracting prospects to your site the first time.