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Matching email content to customer needs

Martech

“When I started this company it was to help advanced email marketers get a little deeper into doing cooler things.” “But Forrester, in their most recent wave, cited them for not having the most robust dynamic content; that was a shortfall for advanced marketers. ” That turned out to be a long, evolving process.

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How Personalization Is Changing Content Marketing

Contently

As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments. Technology promises to help in multiple ways.

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6 Email marketing templates that drive results

Sprout Social

With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. For example, you can use templates to: Offer customer care to those who need help. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive

We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.

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Marketing Ops REVolution at Your Organization

Allocadia

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. Her journey to ROI began with an integration between Allocadia and Marketo which helped organize plans and align marketing activities with corporate goals. The Evolution of Marketing Ops Analytics and Measurement.

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The REVolution Continues in Your Organization

Allocadia

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. Her journey to ROI began with an integration between Allocadia and Marketo which helped organize plans and align marketing activities with corporate goals. The Evolution of Marketing Ops Analytics and Measurement.

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

Limited bandwidth. Use the questions in this article to help you evaluate nonprofit social media management tools, and, ultimately, deliver a social performance that fuels your mission. Will this tool help us maximize our mission and reach among key audiences? Understaffing. Highly-scrutinized, tight budgets.