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30 Women Shaping B2B Tech Marketing

SnapApp

Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

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30 Women Shaping B2B Tech Marketing

SnapApp

Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. What’s your biggest challenge as a B2B tech marketer? Reaching our intended audience. Jenn Steele.