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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

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Navigating Cloud Storage Costs for Businesses

Valasys

Remote data storage solutions are crucial for promoting growth and streamlining operations in the digital era. A strategic mentality combined with foresight and careful planning is necessary to effectively manage the complexities of distant data storage costs.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype?

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

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How To Evaluate an Online Video Platform

Vidyard

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. In terms of CRN’s audience, Kyle said, “a really good list we have is the Solution Provider 500. That includes new products and services as well as reports that might pique his audience’s curiosity.

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Conversica’s Conversations Now Enhanced with 6sense Account Insights, Spurring Greater Account Engagement for ABM Customers

Conversica

the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense , a leading platform for B2B organizations generating predictable revenue. FOSTER CITY, Calif., May 3, 2022 – Conversica, Inc. , About Conversica.