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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

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Conductor New Feature Roundup | Boost Traffic to Your Website

Conductor

Now that the year’s spookiest day has passed and Halloween decorations are being put back into attics, closets, and basements, marketers are turning their attention to the busiest time of year for all things retail. But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP.

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. It’s not easy to fool a search engine algorithm in 2021.

SEO 111
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The Anatomy of Shareable Facebook Video

Content Standard

Imagine you’re a mid-level marketer who has a good thing going. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. You have an audience that’s willing to engage from time to time on Twitter.