Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. X can still be a valuable tool for B2B marketing under the right circumstances. Even if X’s influence is waning, it is still a primary social media channel.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Your C-suite pitch: Traditional social media tactics are becoming less reliable.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Use web tools. Research your key subjects.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 96

Adobe Experience Cloud Blog

APRIL 10, 2017

Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Any company that needs to grow without the overhead of a large sales force can set up a program for other companies to resell their product. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Valasys

APRIL 19, 2024

However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Large professional media buying departments unlock preferential rates.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Sprout Social

OCTOBER 29, 2019

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Create templates for your social media posts.

Bandwidth 47

Bandwidth Template Work Management Curation 47

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). 75% of B2B buyers use social media to support their purchase decision. HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Marketing Insider Group

DECEMBER 3, 2020

This month’s Netline contribution from my team is a little different than the others, as our tool, Audience Explorer, has gotten a bit of an upgrade! All of this real-time data is reflected in the tool and is ready to start slicing and dicing with you. The second is that Collaboration Tools are the main topic of interest.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. Using a tool streamlines this process so you can prove ROI across platforms, with one hub.

Buy 118

Buy Video Marketing Template Bandwidth 118

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. According to the B2B Content Marketing Benchmarks, Budgets, and Trends report mentioned previous, 42% of B2B marketers publish new content either daily or multiple times per week. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

ClickZ

APRIL 18, 2020

People are spending anything between 3 to 7 hours on social media in a day. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Social media usage: 33.8% More details on what’s working and what’s not. Online shopping: 30.7%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

SnapApp

JANUARY 17, 2018

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. . Our why: We needed a new tool because substantial amounts of time that could be spent on other. Set Up a Meeting.

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

Hubspot

JULY 6, 2020

So, if you have the bandwidth and budget, it can make more sense for some tasks to be kept in-house, or to use a combination of the two. Time constraints, limited budgets, and even complacency can make it all too easy for even the best marketers to fall back on familiar tactics. The Advantages of Outsourcing Marketing.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower. But how do these tools identify relevant information from the barrage of conflicting data online? What is named entity recognition?

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

Lake One

OCTOBER 17, 2023

If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut. For anyone looking to create more impact with their marketing without having to increase their budget, it’s certainly worth crunching the numbers. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Zoominfo

SEPTEMBER 1, 2019

Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. It may seem anxiety-inducing, particularly if your social team is lacking in resources and bandwidth. Establish an Incentive-Based Customer Loyalty Program.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier. Social media coverage is spotty.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

SmartBug Media

NOVEMBER 22, 2023

Leading workflow management software Contractbook puts it this way: “While each department has its own objectives, they don't always align with what other teams are doing, which means you're not using all your resources effectively.” Create a standardized data language amongst personnel. Establish a source of truth within the organization.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

6sense

NOVEMBER 9, 2015

If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Social Media. Budgets and Spending. How much budget do you allocate for content marketing?

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Optinmonster

JUNE 22, 2023

With the right tools and knowledge, you can have your small business website up and running in just a few hours. Why not just put up a free page on social media? Social media algorithms and usage rules can change in an instant. If you just put up a social media page, it may look like your business is just a hobby.

Small Business Marketing 89

Small Business Marketing Marketing Websites CMS Development Business 89

Hubspot

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Goal: Determine quality of lead.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Sharpspring

DECEMBER 1, 2021

It’s a horrible catch-22, to get sales you need to market, but to market you need to have less sales to give more bandwidth. Lack of Marketing Budget. Budget constraints are a problem in all areas for a small business. But the biggest mistake owners make is not earmarking some budget strictly for marketing.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. Limited bandwidth. Highly-scrutinized, tight budgets. Understaffing.

Social Media 116

Social Media Budget Programs Work Management Marketing Management 116

Hubspot

AUGUST 11, 2020

If a marketer spent 20 minutes browsing CRMs, Googling software prices, and reading customer management blogs, behavioral targeting would analyze those actions to show that person ads for a CRM product the next time they visited a site like Facebook. Running pay-per-click ads isn't the most budget-friendly solution.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101