Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 12, 2007

Tony didn't try and tell me that Old Spice has helped his car win NASCAR races. Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C. You don’t coast in it. You don’t set up shop and sell trinkets out of the trunk of your car.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JUNE 22, 2008

B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. I hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. Of course the Marketing Experiment people are right.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? person for help. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

SEPTEMBER 8, 2008

How is that going to help me finish my work for the day? Tags: lead nurturing email marketing B2B enewsletter B2C. Many company newsletters you receive in your inbox today talk about how their company is changing and what new products are being released. Why do I care about that? Why would I want to open your newsletter?

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. Query strings can help out there as well! Tags: email marketing B2B B2C search Google closed loop. StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. Closed loop marketing seems easy eh?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Your product may have been purchased by a select few but will be used throughout the organization.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100