B2B Memes
MAY 2, 2012
For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. a consulting firm serving B2B publishers.
B2B Memes
APRIL 12, 2011
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms.
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B2B Memes
JANUARY 10, 2011
And that means the price falls. As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. We may not like it, but behind this trend is the force of economic law.
B2B Memes
DECEMBER 8, 2010
Especially B2B publishers (why do you think they call it “controlled circulation&# ?). The publishers want to control the subscription process and have full access to subscriber data; Apple wants to keep that control to itself, skim off 30% of the subscription price, and give publishers limited access to the data. Then it’s evil.
B2B Memes
FEBRUARY 28, 2012
To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Likewise, the price might not return to the regular $2.99 cover price.
B2B Memes
MAY 6, 2011
In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. It’s a perception that most editors learn to accept as the price of doing their jobs well. The trait is not genetic, but occupational. They weren’t, and he knew it.
B2B Memes
NOVEMBER 8, 2010
As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. The most irritating offenders were the sleazy market research firms that published high-priced reports based largely on reuse of our content or, worse yet, outright plagiarism of it.
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