Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

MARCH 17, 2020

But automation is just as useful in the world of B2B sales. Here’s why, and four ways to apply automation to improve the sales process. More sophisticated personalization can drive increased sales, but has to be weighed against the cost and complexity of the software required.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Nearly two-thirds of B2B tech buyers are now under age 40. The 63-page study provides a wealth of insights for B2B marketers and product managers.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Lead Forensics

DECEMBER 18, 2023

It’s often taken for granted that we all know and understand these B2B sales terms, as these pieces of vocabulary become used so often they are undoubtedly commonplace. Sales pipeline and sales funnel, for example, are believed by many to be one and the same, but this belief is far from the truth.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Buyer's Journey Marketing Funnels 52

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Order management has changed forever.

Order 95

Order Enterprise Management Work Management Marketing Management 95

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time? How to Improve Sales Productivity.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. That’s enough for any B2B company to run with and give it their all. That’s enough for any B2B company to run with and give it their all. Or so you think.).

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Some of your customers may be used to making orders online but some might not. Buyers demands are changing their needs from B2B businesses.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. 1: Hire and train more inside sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

Top of Funnel 105

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 105

Seismic

MARCH 7, 2023

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. To meet these growing expectations and needs, B2B sellers have to wear more hats.

Training 52

Training B2B Sales B2B Budget Programs 52

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Category interest — Middle of the funnel (MOFU).

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Sana Commerce

AUGUST 24, 2023

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Marketing Insider Group

AUGUST 11, 2020

They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. Pop-ups get a bad rep, but they can be useful for capturing your audience’s attention – if they are used correctly.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Zoominfo

JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Why do Sales Cold Calling Scripts Matter? Having a variety of cold calling scripts on handmakes sales training easier for new hires as well.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. Common examples of B2B relationships include: Organizations that provide professional services (e.g.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96