Integrated B2B

OCTOBER 25, 2018

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

Opt-out 40

Opt-out Opt-in Ethics Landing Pages 40

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. Improved Customer Engagement Engaging potential clients is vital in B2B marketing, and beacons make it easier than ever.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Zoominfo

JANUARY 12, 2023

The ICO B2B Guidance defines the following as corporate subscribers: Companies Corporation soles Limited liability partnerships Scottish partnerships Some government bodies Any other entity that is a legal person distinct from its members However, not all businesses are classified as corporate subscribers under PECR.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Learn from the Pros

MARCH 11, 2024

However, with the rise of regulations like GDPR and CCPA, major browsers are phasing out support for third-party cookies. As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. The one thing that never changes in B2B marketing is that it’s constantly changing.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Conduct regular audits of mailing lists to weed out non-compliant data. Offer an opt-out (or opt-in for GDPR) option for contact information. B2B Marketing.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Zoominfo

FEBRUARY 9, 2022

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. s independent authority that upholds information rights and promotes data privacy for individuals and transparency by public entities.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

FEBRUARY 17, 2023

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Zoominfo

AUGUST 30, 2022

Transparency Requirement (Articles 13-14) : Your business, as a data controller, must provide individuals with information including, but not limited to: Who you are, what types of data you collect and process, what you plan to do with the data, and who you may share the data with. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

MAY 19, 2021

In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out. Opt in versus opt out is a common dichotomy for understanding different types of consent.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Webbiquity

JANUARY 20, 2021

Be Transparent. As the key driver of trust between consumers and brands, transparency is crucial if your goal is to provide customers with an improved buying experience. To see what she is up to next, check out her Twitter feed.

Privacy 268

Privacy Personalization Planning Marketing Management 268

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Sana Commerce

SEPTEMBER 28, 2023

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. TIP: As a B2B web store customer wanting to ensure your data privacy, consider exploring the privacy and security settings of your preferred browser.

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Zoominfo

JULY 19, 2022

While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Are opt-ins required to send marketing emails to a business email address?

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Zoominfo

JULY 13, 2022

In an effort to promote transparency, we’re pulling back the curtain here to share our rigorous approach and commitment to privacy. ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017. Data FAQ: Does ZoomInfo make opting out of its database difficult?

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. Adopt best practices for ethical data use and transparency to maintain customer trust.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

FunnelEnvy

OCTOBER 2, 2023

Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors? If there are any next steps after filling out the form, are they clear? Gartner reports that B2B prospects’ behavior is changing.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Zoominfo

MAY 19, 2021

In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out Opt in versus opt out is a common dichotomy for understanding different types of consent.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Lead Forensics

APRIL 3, 2024

In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. Not sure where to start? Don’t worry.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

B2BMarketing.net

NOVEMBER 28, 2023

In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. There are two main types of permission marketing: Explicit permissions : This form of permission marketing requires the customer to opt in by inputting their contact details such as email address or phone number.

Tips 52

Tips Opt-out Opt-in Domain 52

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport.

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Martech

NOVEMBER 24, 2021

Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm. In the B2B space, sales cycles are longer, about nine to 12 months. He described it this way: B2B is 70% customer service, 30% sales. They will opt-in.” A private affair. Smaller outfits?

Top of Funnel 103

Top of Funnel Ad Building Privacy Opt-out 103

Martech

JANUARY 31, 2022

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” So, the shortcomings?

Contacts 91

Contacts Work Management Opt-out Lead Scoring 91

Content4Demand

FEBRUARY 26, 2020

Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. With the California Consumer Privacy Act, we now have another set of standards with which B2B marketers may need to comply.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Martech

AUGUST 28, 2023

Conversely, users can also opt to filter results by brand, revealing the influencers associated with their current campaigns. Meta provides transparency about this type of content by showing a paid partnership label on it and by including it in the Ad Library.” You can filter by app and date.” Get MarTech! In your inbox.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

DealSignal

JANUARY 28, 2024

This human touch in data verification ensures a high level of data quality, making SalesIntel a dependable source for B2B contact information. Coverage Both DealSignal and SalesIntel are prominent players in the B2B data provider market, but they differ in their coverage strengths and weaknesses.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Modern B2B

DECEMBER 4, 2023

Google’s Transparency Trials However, as Google pushes the boundaries of innovation with one announcement, it continues to find itself under scrutiny. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Lead Forensics

APRIL 3, 2024

In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. Not sure where to start? Don’t worry.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Modern B2B

NOVEMBER 16, 2023

Google’s Transparency Trials However, as Google pushes the boundaries of innovation with one announcement, it continues to find itself under scrutiny. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers. The post Keeping pace 2.0:

Trends 52

Trends Ad Frequency Privacy Click Rate 52