Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. We understand that while third-party data allows superior campaign targeting, it can get out of control if not managed appropriately. But those days are long gone.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. But there are other EU privacy data laws that need to be considered for marketing and advertising. Are opt-ins required to send marketing emails to a business email address?

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

FunnelEnvy

OCTOBER 2, 2023

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Unlike traditional mail, email was relatively free.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. When users personally fill out their contact information for content, and explicitly agree to have their information used by your organization, it’s a small win for your database! B2B data providers save companies loads of time and headaches, but at a monetary cost.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated! Join us today !

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. And we provide industry-leading data privacy measures so you can rest easy about compliance.

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Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Thinkers360

MAY 6, 2024

Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Future of Work influencers who participated! Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 127

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

JUNE 8, 2022

As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake.

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Marketing Insider Group

MARCH 4, 2024

This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Essentially, users didn’t always opt-out. Teach consumers how to be in control.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. It predates privacy legislation in most other countries and often serves as a template for new laws on data privacy and security around the world. What is GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Personal Branding influencers who participated! Join us today !

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Martech

OCTOBER 27, 2023

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The logic is that, if cookies are a threat to privacy, IP addresses are too. The logic is that, if cookies are a threat to privacy, IP addresses are too. “This is rolling out to Chrome. ” Another challenge for B2B. .”

Account Based Marketing 123

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 123

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Retail influencers who participated! Join us today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say. They have the most people.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Marketing Analytics Tools 207

Marketing Analytics Tools Analytics Google Marketing Automation Services 207

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Education influencers who participated! Join us today !

Education 124

Education B2B Thought Leadership Thought Leadership Lead Scoring 124

Zoominfo

FEBRUARY 17, 2023

Growing the Right Way We’ve grown significantly over the last year in several areas, including our profitability, customer base, and team. In 2022, we crossed over $1 billion in annual revenue. We now have over 30,000 customers globally — an increase of over 20% since 2021. times faster than our SaaS peers. “We

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. Improved Customer Engagement Engaging potential clients is vital in B2B marketing, and beacons make it easier than ever. Understanding Beacon Technology What Are Beacons?

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MAY 13, 2024

Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Ecosystems influencers who participated! Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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Zoominfo Privacy Opt-out Ad brokers 130

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy? First-Party Data.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Data has long been the fuel that powers our most groundbreaking technologies and strategies. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Legal & IP influencers who participated! Join us today ! 4 Patrick J.

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple.

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. GDPR has laid out six different grounds for processing personal data. It was a powerful talk that covered: How current regulations play into business strategy. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Content4Demand

FEBRUARY 26, 2020

The California Consumer Privacy Act (CCPA) went into effect on January 1. Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. Let’s review the basics for B2B marketers.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98