Influitive

JANUARY 26, 2018

As an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.” And if you’ve been in VIP recently, you probably noticed it looks a little different. Not only does our AdvocateHub look better, but this new approach is also more strategic.

Multi-Channel 169

Multi-Channel Advertising Channels Communities Resources 169

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches. Makes sense.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Don’t waste your resources on the smaller fish. Focus on the Buyer. Go for the big one.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. This enables marketers to deliver personalized messages at the right time through the most effective channels.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. One-Touch Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. 4 Steps to Map B2B Keywords to Landing Pages. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Moreover, the intricate nature of B2B buying decisions necessitates personalization.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Launch Marketing

OCTOBER 5, 2022

This blog helps simplify what B2B marketing automation is and highlights some of the key benefits of implementing marketing automation software. Marketing automation is a technology that manages marketing processes across channels and campaigns. Advantages of B2B Marketing Automation. Saves Time and Resources.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Outbrain

SEPTEMBER 23, 2019

In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? Multi-channel marketing involves marketing across different platforms in order to have a wider reach of (prospective) customers. Source: Emarsys.

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

Only B2B

NOVEMBER 15, 2021

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. Multi-channel lead nurturing is the most effective strategy to engage not just a larger number of individuals, but also the high-quality MQLs who will redirect into clients.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering. Its overarching goal?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. Should you invest your resources into improving and optimizing your website? What about expanding your marketing automation efforts or supporting sales and the channel? Create a Marketing Plan Focused on Key Goals.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Heinz Marketing

OCTOBER 30, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Council Post: How To Build Better B2B Relationships In The Virtual Age. Multi-Channel B2B Lead Generation: 8 Steps to Success.

B2B 117

B2B Business Multi-Channel B2B Sales 117

Learn from the Pros

MARCH 11, 2024

As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. In this comprehensive guide, we’ll explore the cookieless world, its impact on B2B marketing, and the steps you can take to thrive in this new environment.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. First-party data is information collected directly from your audience through interactions with your website, app, or other owned channels.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Pre-Event Content Types and Distribution Channels. Here’s how.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Contently

FEBRUARY 28, 2023

That’s 30x the average of other channels. They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? What’s your great content worth if no one hears it?

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. The first-touch model pays attention to just one part of the customer journey and disregards the impact of multiple channels and additional contacts. B2B Marketing. The campaign spread in B2B is vast. And the cons?

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. Hardly any of it has soul or craft.

Communities 93

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 93

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

MARCH 7, 2023

At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever. Deliver multi-media content that gives your audience the control and context they crave Develop, tailor and deliver content in the format and the channels our audiences rely on. Link to it as a resource.

Marketing Analytics Tools 101

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 101

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! Let’s delve into the very heart of this invaluable resource and discover how it can transform the way you conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Binary Demand

MAY 24, 2023

For businesses to succeed, they should avoid common B2B account-based marketing mistakes. The marketing and sales teams can see a significant improvement in ROI after properly implementing B2B account-based marketing solutions. The majority of marketers commit specific mistakes when developing B2B ABM strategies.

Account Based Marketing 97

Account Based Marketing ABM Demand Generation B2B 97

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. 37:38 – Where should B2B marketers start first with event strategy. “If you get it right, events are going to be your number one lead generation channel.”

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. B2B go-to-market organizations – spanning marketing, sales and service teams – are overly-matrixed, overly-siloed and/or overly-stuck in legacy ‘functional’ organizational models. I noted in a recent blog post that B2B go-to-market teams must re-think their org design.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. Intent data has emerged as a game-changer in B2B prospecting. We’ll delve into how intent data can be harnessed to drive targeted outreach, create personalized interactions, and foster more meaningful connections in the digital B2B landscape.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. The channels they use may not work at a different scale. Use it to outline your goals, audience, channels, creative, and stakeholders for campaigns.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Heinz Marketing

APRIL 26, 2023

Communicate clearly the ‘why’ behind the entire initiative: Traditional B2B marketing focuses on individuals Most purchase decisions are made by a committee. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Overall, limited access to B2B data can hinder lead generation efforts and make it difficult for marketers to achieve their goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52