DealSignal

AUGUST 30, 2021

For example, you may consider building microsites that speak directly to specific audiences. And after prioritizing and targeting these accounts, you can dig deeper and reach the decision makers within those accounts with B2B Contact Discovery —because at the end of the day, you sell to people, not faceless accounts. #6

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

EMagine B2B Blog

AUGUST 4, 2014

A Multi- Network Effort. There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads.

Social Media 40

Social Media Traffic Tactics Media 40

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. If you have a loyal blog following, or promote lots of content via social channels, you may see some trends. .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. You can break out charts and graphs and repurpose them into other channels, like blog posts. It’s a single track process rather than a multi-track process. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Albacross

JANUARY 17, 2020

Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales. While we love experimenting with different channels and forms of attracting leads & closing deals, there are some things we don’t mess around with. GetGist We use GetGist as our chat channel. Kamil Kwiecien Taskeo.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? For example, you may consider building microsites that speak directly to specific audiences. An AI-powered B2B data platform designed for ABM, such as DealSignal , can help you discover ideal buyers and prioritize the accounts you should be targeting.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Non-agency pricing starts at $200 per month for up to 500 contacts and reaches $800 per month for unlimited contacts.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). through these channels, they can stand out as valued partners and thought leaders while improving their relationship with key individuals and teams.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Hubspot

FEBRUARY 15, 2017

3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. Since then, a microsite has been dedicated to the partnership. 4) BMA Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Madison Logic

MARCH 25, 2022

B2B customers are rarely ready to buy when you first engage with them. However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. This is called context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. We saw an 85% increase in conversions with the multi-step form. The result? Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

ActiveDEMAND

SEPTEMBER 6, 2016

The end benefits of providing marketing assets are multi-faceted. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. 57) Microsite. Here's a list of 11 of the best microsite examples out there.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28