Rev
NOVEMBER 27, 2018
How to Use the Funnel to Optimize B2B Lead Conversion. To increase the conversion of marketing leads into pipeline and closed-won business, you need an in-depth understanding of the funnel. B2B is tremendously complicated and getting more complicated every day. The reason is simple. Definition.
thePoint
MAY 26, 2018
With that said, unless you happen to be superhuman, you are dealing with these truths: Being a one-person department doesn’t allow you to short-change the full requirements of full-service marketing making major sacrifices in results (so you don’t want that!). A Marketing Playbook for Success. Ready to Go!
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Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.
Industrial Marketing Today
AUGUST 3, 2010
However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.
Industrial Marketing Today
JUNE 29, 2010
Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.
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