Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. More Video-favored Technology.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. HubSpot. . Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

JANUARY 14, 2014

Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. While most marketers are familiar with lead scoring, adoption of this powerful sales and marketing technique is still slow. The lead scores are calculated by your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. No problem! Winner: Punch! the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

SEPTEMBER 26, 2014

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. You can resolve that problem and significantly improve your marketing results by doing something called account-based marketing.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. It’s now part of the equation to building a strong sales and marketing engine,” says Hunter Madeley, Chief Sales Officer at HubSpot. “At

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 11, 2014

If you’re looking to jump start your video marketing strategy, chances are you’ve wondered, “what kind of video should we plan for next?” You can keep promoting them to bring in top-of-funnel leads over time. Similar to your explainer, you can create overview videos for each vertical, or product line you offer.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 22, 2014

At Vidyard we really believe in video’s influence and so we’re excited to announce that on October 1st, we will host the first annual Ignite video marketing summit to explore the latest best practices in video and content marketing, and what the future holds for B2B digital marketers. Can I get a heck yeah?!

B2B Marketing 50

B2B Marketing Video Marketing B2B Thought Leadership B2B 50

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 15, 2016

Video is the most effective way to connect with modern B2B buyers, and it can also offer incredible insight into the interests and intent of each individual viewer,” said Michael Litt, co-founder and CEO of Vidyard. Vidyard already helps marketing teams manage, optimize and analyze their video content and online viewers at scale.

Paid Search Agency 65

Paid Search Agency B2B Sales Video Marketing B2B 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

NOVEMBER 12, 2013

As a content marketer, it’s no surprise that I love heading to the cinema and soaking up a great story. Lately I read a popular screenwriting book from the late Blake Snyder, a talented writer who sold over 14 scripts to leading Hollywood studios. Some people love sports, some people love food. I love films.

Video Marketing 65

Video Marketing B2B B2B Marketing Examples 65

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Easily record new video content: Need to record a new video? No problem.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Easily record new video content: Need to record a new video? No problem.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. No problem! Winner: Punch! Runners-Up: Forrester, LeadIQ. Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

OCTOBER 24, 2013

When it comes to content sustainability, there’s a lot of marketers under pressure to produce new assets on a regular basis. It’s every marketer’s dream; both the Super Bowl commercial success and the amount of engagement that the contest generates. But there’s some excellent video marketing going on here too.

Video Marketing 55

Video Marketing Campaigns Branding Brand Identity 55

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!).

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

SEPTEMBER 12, 2014

As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s Well, yeah – you do, but here’s the thing: B2B brands can actually learn a lot about how to structure great video stories if we take a closer look at the concepts B2C are using.

B2B Marketing 50

B2B Marketing Video Marketing Work Management Paid Search Agency 50

Vidyard

OCTOBER 22, 2014

It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. The top four are awe, laughter, amusement, and joy; all of which you can evoke by adding a little comedy into your marketing. People, like you and me. His remedy?

B2B Marketing 51

B2B Marketing Planning Generation B2B 51

Vidyard

JUNE 15, 2016

NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for business, today introduced Vidyard Engage – a new suite of tools that extends the power of video beyond marketing to sales, support, customer success and other teams across the organization. Pricing & Availability.

Paid Search Agency 50

Paid Search Agency B2B Sales Video Marketing B2B 50

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65