Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. 1. Think carefully about your Twitter name. The jury is still out on Facebook’s effectiveness for the B2B market. Post on Google Buzz.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 7, 2011

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. Social media will become targetable. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). The top social media tools used across all respondents are: Twitter – 88%. LinkedIn – 78%. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Share this on Linkedin. Weekends are devoted to Blog posts and writing the new book. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. No wonder sales groups are among the heaviest corporate users of social media. This is not necessarily bad news for sales. Share this on del.icio.us. Post this on Diigo.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

APRIL 28, 2011

The B2B Marketing Insider Blogging Tips. I try to respond to every comment and thank every retweeter on Twitter and “liker&# on Facebook. I share each post 2-4 times on Twitter because not everyone is tuned in all the time. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook.

Tips 100

Tips Blogger Business Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] #b2b #leadgen | 20 hours ago Get Fast, Get Smart, Get Social. Good is no longer good enough. Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

MLT Creative

JULY 20, 2011

According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing. 93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." 25 brand building inbound marketing tactics: Write a post on your B2B blog.

Ning 40

Ning Ad Building Brand Identity Branding 40

Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. In 10 Tips For Twitter Success I talk about thanking everyone for their re-tweets or comments in multiple ways although not everyone agrees on how. Your twitter conversations are only among your social a-list friends. Social Media Equity.

Social Media 100

Social Media Media Digg Twitter 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Webbiquity

MARCH 29, 2010

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Particularly in the b2b world, indirect promotion works best. Social media reduces the friction of customer communications. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JULY 6, 2010

The One Effective Use of Facebook for B2B Marketing. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? What percentage of consumers and b2b buyers read blogs? Share this on LinkedIn. For example, brands no longer control their messages—their customers do. Share this on del.icio.us.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 10, 2011

Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. WordPress SEO.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

APRIL 19, 2010

TigerDirect, Wal Mart) to consumers and b2b buyers. While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! HP, P&G) to the channel (e.g. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Linkedin. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg PR Media 40

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Share this on Linkedin. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. I say – don’t do it!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Here once again, for visual types, is web presence optimization in picture form.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Here once again, for visual types, is web presence optimization in picture form.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.).

Social Media 100

Social Media Social Marketing Content Marketing Media 100